Peter Storm Jewelry

Peter Storm is in the process of taking the bold new step to introduce an evolution in marketing and brand development.

Ever want to see the Storm in Peter Storm?

Come visit the Peter Storm Website in April 2013 for the new look.

Teaser:

JCK Las Vegas 2011 highlighted Peter Storm’s new Rock Your Love™ Bridal Collection, which combines Rock n Roll music, the language of young emotions and bridal jewelry, the supreme symbol of love.  This new collection is designed for the up-to-date millennial bride.  Rock Your Love™ is a fresh new approach to traditional wedding ring ideas.  Every Rock Your Love™ ring has beautiful lines, artistic detail and highlights the individuality of the ‘bride to be’.

Peter Storm’s friendship with Chester Bennington, lead singer of the Grammy Award-winning American group, Linkin Park, inspired him to design this new collection.  Chester and his wife Talinda, both wear exclusive Peter Storm wedding rings that influenced the Rock Your Love™ line and it was their music and their personality and style that gave Peter a direction to follow.

Peter Storm also introduced the Rock Your Love™ Bridal Event, which is the cornerstone to a multi-layered marketing campaign.  This creative event concept is a unique way to reach and connect with this target client group. Peter Storm suggests “The increasingly crowded media spectrum requires innovation for retailers to attract new, young bridal clients.  Modern music is a medium that speaks to young clients and using it will distinguish the Rock Your Love™ retailers from their competitors and the blur of all other bridal advertising”

The Rock Your Love™ marketing themes were displayed at JCK with a huge selection of rock n’ roll memorabilia from Peter Storm’s private collection.  Daily raffle drawings were held for participating retailers and numerous prizes were awarded including: Marvin Gaye’s signed LP, What’s Going On , won by Kent Gardella of Napa Valley Jewelers; the Rolling Stones signed LP, Beggars Banquet, won by Stacey Papp of Bay Hill Jewelers; Bruce Springsteen signed LP, Born to Run, won by Ron Zulli of Benari Jewelers; Crosby, Stills & Nash signed LP, CSN, won by Page Henley of McCarty’s Jewelers and the Grand Prize of an electric guitar signed by the original members of ACDC, won by Steve Weintraub, Jr. of Gold & Diamond Source.

Congratulations to the winners!  The excitement created here will be carried forward to Rock Your Love™ Bridal Events held in select stores throughout the US this year.

For the JCK show in Las Vegas, Peter displayed pieces for his personal rock n’ roll collection. He brought 6 signed guitars: Signed by Johnny Cash, Carlos Santana, ACDC, Guns N’ Roses, The Police and Bon Jovi. The guitars in the photo belonged to Johnny Cash, ACDC and Carlos Santana. Each guitar had a custom chosen frame and hung in the back of the booth. A true Rock My World theme!

One of my favorite pass times is listening to music, and my long time favorite artist is Mark Knopfler. Known for being the song writer and driving force behind Dire Straits, Knopfler has an unmistakable signature sound. I have attended numerous Mark Knopfler concerts, and had the honor to meet Mark in 2009. He’s as charming and disarming in person as he is on stage. Of his albums, one of my favorites is Golden Heart, his first album after leaving Dire Straits.

I am eagerly awaiting Mark’s newest studio recording, release date yet to be disclosed!

What I’ve got today is a few pictures from the last Linkin Park concert. The band was in the Bay Area a few weeks ago and Talinda Bennington was kind enough to invite my wife, Anne and myself. I even took my youngest daughter with me. We were seated up close and off to the side. The view was great and the concert fantastic. I was able to take a couple of shots with my cell phone. Here is one of my favorites.

- Peter Storm

With his new rock ’n’ roll–inspired line, Peter Storm hopes to rock the world of a very specific woman: “She is age 27 to 35, owns jewelry, and wants an arrival ring but has constraints on income, like car payments,” says president Ann Storm. Rock My World is “up-market and sized for bigger center stones, from 1 to 2 cts. t.w.” The 18k gold mountings (which start at $2,400) come in 30 styles and feature lyrical detailing, scallop shapes, and diamond accents visible on side profiles. The launch consists of social media outreach—Storm will provide retailers with Face book posts—plus customized research and e-mail marketing for clients who host in-store events.

To help retailers connect, data mining targets individuals in a three- to five-mile radius who fit a desired profile, including household incomes of $150,000 and up, marital status, and even music interests—something Storm knows a bit about. Ann and Peter—who have been married for 26 years—both have friends in the recording industry, like Linkin Park front man Chester Bennington (a Storm client). Asked if her designer hubby plays music, Anne cracks: “Only very badly.” —JH

By JCK Staff

This story appears in the September 2010 issue of JCK Magazine.

Jewelry designer Peter Storm is teaming up with Music for Relief, the non profit founded by Grammy winning rock band Linkin Park, to aid those affected by natural disasters, such as the earth quake in Haiti. Peter Storm is donating a percentage of one of his favorite Rock My World rings to Music For Relief. See the ring below!  Here’s to love and music! Link to post on Music For Relief website: http://www.musicforrelief.org/profiles/blogs/peter-storm-jewelry-supports

About Music for Relief: Founded by two-time Grammy winning/multi-platinum rock band Linkin Park, Music for Relief is a 501 (c) (3) non-profit organization dedicated to providing aid to victims of natural disasters and the prevention of such disasters.  Since its inception in 2005, Music for Relief has raised over $3.5 million for victims of multiple disasters across four continents including the 2004 tsunami in Southeast Asia, hurricanes Katrina and Rita, China’s Wenchuan earthquake, a cholera outbreak in Zimbabwe and the January 12, 2010 Haiti earthquake. Music for Relief also supports environmental programs to help in prevention and mitigation of future natural disasters such as the Send Dirt campaign for wetlands protection and restoration and the Million Tree Project in China’s Inner Mongolia Desert.  MFR has organized a benefit concert featuring multi-platinum artists, sent musicians and volunteers to Southeast Asia and the U.S. Gulf Coast to help rebuild and donate supplies to people in need, and planted over 810,000 trees to help reduce global warming.  For more information visit www.musicforrelief.org